Yeah feeding the absolute lowest tier of "jobber" to Jeff isn't the best way to kick off his return. No ones cares about Drew and not many more give a damn about Matt. He'd be better suited taking down someone like ADR when he shows up. Squashing a guy that's already dry shit on everyone else's boots is not very exciting.
Okay that's just flat out wrong because not only can WWE make exponentially more money off Jeff than TNA ever could, but WWE doesn't have to dance around trademarks and gimmick infringements to showcase Jeff the way that made him famous in the first place. TNA does and thus he could never be as valuable to them as he is to WWE. How could TNA ever make quality Hardy DVDs (can't believe I just typed that) or show highlight reels from his career? They can't. Besides, TNA's popularity hasn't went anywhere since Jeff went back there, so I can't even fathom how you cake to that conclusion.
And Jeff left WWE when he was at the peak of his personal life struggles, not because fame wasn't important to him. If he honestly didn't give a shit about his popularity, why even go to TNA? Why not just stay home and smoke meth, sell drugs, and make terrible art? Clearly his wrestling fame was at least moderately important.