Gonna bring this thread back on topic a bit
Roman isn't actually hated by the casual fan, my cousins who watch WWE but dont follow it like him. They liked Dean when he was pushed, they like Roman now because he's being pushed.
Obviously he's still getting bood like anything but I guess Casual fans are all about the kayfab badassness and Roman is 'The Guy'. So not surprised at all that he's at #2.
Really cool to see AJ up there after just a year, I am sure he'll get more merch sales after this WM (if he gets an actual match and not a Shane O Mac pity party).
I read somewhere that women don't get enough merch as men, that could explain the lack of Bayley,etc on the list. Not sure how true that is though.