They need a little more Gangrel and a little less "insert one of many on the main roster here" gimmicks.
I think the main problem is the heavily scripted promos and
the WWE not allowing their performers to play the characters
freely.
I mean everyone goes on about Alexa Bliss and how
good she is...and I honestly think its only because she
can make her scripted dialogue sound natural.
Some people just don't have that ability.
I mean I love Charlotte...but she never looks comfortable
when cutting a promo...yet in footage outside of that she
has a natural, vibrant personality.
https://www.youtube.com/watch?v=cd4u2zoYjgk
(Skip to 2:53 to see what I mean)
If the WWE would simply let Charlotte be Charlotte and let
her act natural...she could set the world on fire.
Its like in Hollywood...not even the best actors can save
bad dialogue and hopeless direction...and that's what I
believe happens to most of the WWE performers.