PSachkovsky said:
And people in the past wanted to see AJ Styles and Samoa Joe in the WWE... :/ WWE doesn't care about Wrestling anyways, so what does it matter who has what gimmick? All they do all day is tout and tweet and wwe.com that and wweshop.com this...
You are underselling WWE and what the WWE wrestlers do quite a bit there. You say that WWE is not about wrestling, in 2012 alone we have seen an increase in amount of time spent in the ring of a whole 33% on RAW alone. More focus is put on wrestling and talented wrestlers with the rise of guys like Daniel Bryan, Seth Rollins, Antonio Cesaro and Alberto Del Rio. They revamped their developmental system to make it the best one in the business by far and have scoured the independent scene for good talent with wrestling experience instead of mainly focusing on College athletes.
Gimmicks are important because every wrestler needs a character that they can work, not every wrestler can work the same gimmick but the only way to find out the correct gimmick is to experiment, which is what they do on NXT. 2012 and 2013 have seen the return of more clear cut gimmicks anyways. Your statement that a gimmick doesn't matter is in my opinion Asinine since it is obvious that it does, prime example being Bray Wyatt, the former Husky Harris didn't really get over as Husky but once he made the switch to Bray he became so much greater. Some guys don't need a character and prefer working with character traits instead (Justin Gabriel, Tyson Kidd, The Miz and Dolph Ziggler etc) whilst others prefer working in a character (Undertaker, Bray Wyatt, Damian Sandow and Kane to name a few).
Your statement that WWE doesn't care about wrestling is also one I don't see how you can argue for. WWE puts out 7 and a half hours of wrestling a week. They obviously do care about a business that they helped bring into the mainstream. They don't hype social media more than any other media company. It's the culture of our society and age.