I'm here for my one post of the year.
Ryback's promos are unique. Unique doesn't mean good, nor does it mean bad.
Ryback's promos are unique because he is the only person in the locker room that refers to his opponents as food. They are unique because his promos sound like he took an hour to prepare. The beginning, middle and end all revolve around the inevitable feed me [blank] chant.
They don't lead anywhere important. I have been so captivated by CM Punk's intangible promos that nobody is good enough anymore. Not even The Rock's 'tired old schtick.'
There is a new standard for promo delivery. Not just in the message, but the sincerity and emotion it is delivered with. I believe every word Punk says, whether he truly does or not.
Ryback has a long way to go. He needs to get past the nervous barrier he is behind and say what is on his mind. He is clinging too hard to this unstoppable eating machine character and not focusing on making an interesting story out of his feuds. I think once he, as well as many other superstars, leave their comfort zone and realize how much freedom they truly have with their characters, they will be able to deliver more compelling promos.