^LOL, like I said, there are some things that are considerably better now, but they really hurt themselves from being even more dominant right now because of those issues in the past (and some of it STILL happening).
I can almost envision the WWE having Cena win the Rumble since they kept him off of a PPV card for once and then having him win the strap at Elimination Chamber so he can defend it against The Rock at WrestleMania to completely ensure that the audience doesn't suspend belief that The Rock may actually have a chance to win this damn match.
I like where they're at and what they're doing with a lot of the talent, especially younger guys, but the fact is, these guys aren't going to draw because you hindered most of them when you actually had a chance to make them dependable stars on the card.
If Zack Ryder can sell (and he SELLS big-time) by branding himself on Youtube... there's no doubt in my mind that 3/4 of the roster could do better if the E actually bothered trying to brand these guys... but they'd much rather do absolutely nothing to harm Cena in any way possible (as if Cena's going to pull a Brock because you're asking him to help establish other Superstars which in turn would establish him even more, helping him grow to new heights). This isn't the 80's where everyone buys in to Hogan being able to win for a fucking decade. The last wisely-booked main title reign in the WWE was JBL... and that was even sloppy. But giving a heel a durable reign, even if he has to do it dirty... and then having Cena overcome the odds down the line, after more than half a year, would be tremendous. Nobody can hold on to the strap for more than 3 months, and THAT hurts when someone does win it, because it means nothing. Not even Cena can get a 4-month reign, and that's upsetting. Let someone carry that shit for a long time... you can have them lose matches, but have someone who can win at PPV's when it matters... THAT is how you built HBK up into a star. Yeah, Shawn was obviously a better performer under the bright lights, but you also pushed him under the bright lights so people saw his performance paid off. It's time to go back to making championship reigns last, and making champions dominant.