I think Punk's biggest problem in his current character is that, well, he's a face.
Punk is one of the top guys in the industry today. He can wrestle. He can talk. He can get heat. He can put people over without looking weak. He can be dominant in the ring without being a physically-imposing force.
His real weakness, though, is that I feel like he prefers playing the bad guy, just like guys like Ric Flair and Scott Hall. He knows that good is basically boring and being bad is fun. Because he doesn't really like being face (he's had two face runs in WWE, as an example; both started out with him being edgy and unpredictable and both led to character decay; the first ended with him taking on Jeff Hardy and becoming a heel for calling Jeff out for his drug abuse…just pointing out), he tends to rely more on Creative's ideas rather than his own and Creative thinks it's "cool" when he breaks kayfabe.
If he could have more fun and find a way to channel his own creativity into his promos (as reports are that he's one of the few guys allowed freedom on the mic when he wants it), it would put a vastly better spin on things and he wouldn't have to rely on the much-maligned breaking of the fourth wall to make promo points.
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P.s.: For any haters out there, the worked shoot (or, as I prefer to call it, "shot work") promo is an exception to a great many rules. This includes the "breaking kayfabe/the fourth wall is bad" rule. At the point that promo happened, it actually was edgy and different and (yes, I'll say it) cool. But it's not something that should be a regular part of anyone's repertoire, not even HHH's.
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