Look to WWE's own tag team division right now to see how revitalizing a championship division works. It's still not quite there yet because while the teams are set to go the titles are caught up in the main event faff, but the building blocks have all been carefully laid by now. As soon the "proper" teams get to fight over the titles and get some real angles to work with then everything will be golden.
The key is in having an active division full of challengers eyeing the prize, but at the same time if no one thinks to bring up basic things like WHY they want to hold a particular title then there's little reason for me to care when they get it. And if you want a good example of what not to do look at the U.S. Title. I know Dean's defended the title a couple of times since winning it early in the year but I can't even remember who he faced. Dean barely acknowledges the title he holds, no one cares he has it, no one seems to fucking want it.
Here's hoping you have a good title run, John. But once the title's not in the spotlight with you anymore, will it still be awesome? Why, because you held it? C'mon.