MINNEAPOLIS STAR-TRIBUNE
AWA LEAVING FOR LAS VEGAS
By Roy Otis
Star-Tribune Reporter
"It is the end of an era. A part of Minnesota history died today."
- Minneapolis Mayor Donald Fraser
And so it ends.
The American Wrestling Association, an established Minneapolis entity, is moving their entire base of operations to the desert Southwest.
The AWA was as much a part of Minnesota as hunting, fishing, the Vikings, the Twins and arctic winters.
Created in 1960, the AWA has called Minneapolis home since it began The promotion will complete its move to Las Vegas, Nevada by April of next year.
AWA majority owners Deborah Harry of Blondie fame and eccentric Hollywood director John Waters spoke with the media about the move and gave their reasons for the decision.
"No state income tax and the weather are the main reasons the AWA's operations are moving to Las Vegas," said Harry. "We feel this gives us a better opportunity to attract big name talent to the organization. The winters here can bee brutal to say the least. It's not a selling point for many of those in the wrestling business today. Throw in no state income tax and it makes it even more appealing to them."
"This business is changing," said Waters. "The territorial days are, sadly, coming to an end. We had to think bout the big picture. When the AWA was an upper Midwest territory, they had to have their home base here. Those days are over. We had to explore other options and settled on Las Vegas because of no state income tax, the weather and taping our monthly ESPN shows in Las Vegas. It just seems like the best fit moving forward. The good news is the AWA will still be coming to St. Paul and its other traditional cities on a regular basis.
"This is simply about moving the operations to another city. It doesn't affect fans in those areas being able to see the AWA because they're still coming to the AWA's regular cities on tour."
Harry and Waters said they purchased a building 'just off the Strip' that they will use as offices and TV production.
They say the move will be gradual and they've already rented a building in Vegas until the move is completed.
In recent years, the AWA has been in a downward spiral. Business had gone into the tank. It's a far cry from the heyday of he promotion that was run by wrestling legend Verne Gagne. Gagne is a Minnesota native and did a lot for the community for the 30-year run of the promotion here.
Now, the AWA will be just a promotion, much like the WWF or NWA, that simply stops in periodically and then moves on to the next city. Such is the price to be paid for pro wrestling's expansion. And you can bet the fans in the Twin Cities will perceive it differently once the promotion has packed its bags and left the area.
Pro wrestling is a cyclical business. But for 25 years the AWA weathered the down times and came back strong. Lots of legendary names passed through this area over the decades.
In 1986, AWA wrestling took a downturn and has yet to truly recover; though Harry and Waters said business is on the upswing.
"Business in the key AWA cities is trending upward," said Waters. "A little over a year ago, the promotion was struggling to draw a thousand people in regular cities like St. Paul, Chicago, Milwaukee, Green Bay. That's changing. We drew almost 9,000 for Super Clash in Milwaukee. We did two Verne Gagne tribute shows, one in Chicago and one in St. Paul, and the St. Paul show drew over 12,000 fans and the Chicago show drew almost 8,000 fans. The 12,000 was the AWA's biggest crowd anywhere since WrestleRock in 1986 drew over 22,000 fans to the Metrodome. Fans are paying attention to the AWA again.
"Bill Watts, Jim Crockett and Jerry Jarrett are 100 percent in charge of the wrestling side of things. They bring fresh eyes to the product and, in some cases, radically different ideas. The AWA needed that to happen to even have a chance to survive."
But, lost in all this is that fans in the Twin Cities and Minnesota in general looked at the AWA, during good and bad times, as their own. Now, it won't feel like that anymore. The new owners of the AWA may be misjudging fan loyalties here. Once the base of operations is gone, it will feel like a gut punch. These fans may just drop the AWA, even if it sees a significant jump in business elsewhere, and that could seriously damage ticket sales in the area.
"This is like getting hit over the head with a chair," said Minneapolis Mayor Donald Fraser. "The new owners never came to us to see if they could make some sort of deal. They just dealt with Las Vegas secretly and then dropped this bomb on us. It's frustrating and heartbreaking at the same time. I'm not saying they would have stayed. But they should have at least given us the chance to try and come up with something to try and keep them here."
Las Vegas Mayor Ron Lurie sees it differently.
"This is a business decision, pure and simple," Mayor Lurie said. "We welcome the AWA moving its operations to Las Vegas with open arms. They should have a positive impact on the economy and probably employ several locals. That's great for the city. Deborah and John have decided to roll the dice on Sin City and we welcome them with open arms."
When asked about the AWA leaving behind 30 years of history and tradition in Minneapolis, Mayor Lurie said, "It's sad to see Minneapolis lose something that has meant so much to them over the years. It really is. But sometimes progress means making unpopular decisions. The promotion was sinking up there. The move makes sense. Being in the 'Entertainment Capitol of the World' will give the AWA much more exposure on a national level and that fits in nicely with their plans for expansion."
"When all the dust settles, fans will still get to see great AWA action throughout Minnesota, Illinois, Wisconsin and other traditional AWA states," said Waters. "Right now, we are hanging on to the territory Verne Gagne carved out over three decades. We're looking to build on that and expand. Expansion, whether one likes it or not, is the name of the game in pro wrestling today."
You can't argue with John Waters on that. Expansion is the name of the game in the wrestling business today.
And it sucks.
Those thirty years are now just a memory. The territories are dead.
It may still be called the AWA. But it won't be our AWA, anymore.
Mayor Fraser said it best. "It's a sad day for the entire state of Minnesota. Pro wrestling was like oxygen here. The AWA was ours. Now, that oxygen supply has been cut off and we wait for the end with a tear in our eye."
AWA LEAVING FOR LAS VEGAS
By Roy Otis
Star-Tribune Reporter
"It is the end of an era. A part of Minnesota history died today."
- Minneapolis Mayor Donald Fraser
And so it ends.
The American Wrestling Association, an established Minneapolis entity, is moving their entire base of operations to the desert Southwest.
The AWA was as much a part of Minnesota as hunting, fishing, the Vikings, the Twins and arctic winters.
Created in 1960, the AWA has called Minneapolis home since it began The promotion will complete its move to Las Vegas, Nevada by April of next year.
AWA majority owners Deborah Harry of Blondie fame and eccentric Hollywood director John Waters spoke with the media about the move and gave their reasons for the decision.
"No state income tax and the weather are the main reasons the AWA's operations are moving to Las Vegas," said Harry. "We feel this gives us a better opportunity to attract big name talent to the organization. The winters here can bee brutal to say the least. It's not a selling point for many of those in the wrestling business today. Throw in no state income tax and it makes it even more appealing to them."
"This business is changing," said Waters. "The territorial days are, sadly, coming to an end. We had to think bout the big picture. When the AWA was an upper Midwest territory, they had to have their home base here. Those days are over. We had to explore other options and settled on Las Vegas because of no state income tax, the weather and taping our monthly ESPN shows in Las Vegas. It just seems like the best fit moving forward. The good news is the AWA will still be coming to St. Paul and its other traditional cities on a regular basis.
"This is simply about moving the operations to another city. It doesn't affect fans in those areas being able to see the AWA because they're still coming to the AWA's regular cities on tour."
Harry and Waters said they purchased a building 'just off the Strip' that they will use as offices and TV production.
They say the move will be gradual and they've already rented a building in Vegas until the move is completed.
In recent years, the AWA has been in a downward spiral. Business had gone into the tank. It's a far cry from the heyday of he promotion that was run by wrestling legend Verne Gagne. Gagne is a Minnesota native and did a lot for the community for the 30-year run of the promotion here.
Now, the AWA will be just a promotion, much like the WWF or NWA, that simply stops in periodically and then moves on to the next city. Such is the price to be paid for pro wrestling's expansion. And you can bet the fans in the Twin Cities will perceive it differently once the promotion has packed its bags and left the area.
Pro wrestling is a cyclical business. But for 25 years the AWA weathered the down times and came back strong. Lots of legendary names passed through this area over the decades.
In 1986, AWA wrestling took a downturn and has yet to truly recover; though Harry and Waters said business is on the upswing.
"Business in the key AWA cities is trending upward," said Waters. "A little over a year ago, the promotion was struggling to draw a thousand people in regular cities like St. Paul, Chicago, Milwaukee, Green Bay. That's changing. We drew almost 9,000 for Super Clash in Milwaukee. We did two Verne Gagne tribute shows, one in Chicago and one in St. Paul, and the St. Paul show drew over 12,000 fans and the Chicago show drew almost 8,000 fans. The 12,000 was the AWA's biggest crowd anywhere since WrestleRock in 1986 drew over 22,000 fans to the Metrodome. Fans are paying attention to the AWA again.
"Bill Watts, Jim Crockett and Jerry Jarrett are 100 percent in charge of the wrestling side of things. They bring fresh eyes to the product and, in some cases, radically different ideas. The AWA needed that to happen to even have a chance to survive."
But, lost in all this is that fans in the Twin Cities and Minnesota in general looked at the AWA, during good and bad times, as their own. Now, it won't feel like that anymore. The new owners of the AWA may be misjudging fan loyalties here. Once the base of operations is gone, it will feel like a gut punch. These fans may just drop the AWA, even if it sees a significant jump in business elsewhere, and that could seriously damage ticket sales in the area.
"This is like getting hit over the head with a chair," said Minneapolis Mayor Donald Fraser. "The new owners never came to us to see if they could make some sort of deal. They just dealt with Las Vegas secretly and then dropped this bomb on us. It's frustrating and heartbreaking at the same time. I'm not saying they would have stayed. But they should have at least given us the chance to try and come up with something to try and keep them here."
Las Vegas Mayor Ron Lurie sees it differently.
"This is a business decision, pure and simple," Mayor Lurie said. "We welcome the AWA moving its operations to Las Vegas with open arms. They should have a positive impact on the economy and probably employ several locals. That's great for the city. Deborah and John have decided to roll the dice on Sin City and we welcome them with open arms."
When asked about the AWA leaving behind 30 years of history and tradition in Minneapolis, Mayor Lurie said, "It's sad to see Minneapolis lose something that has meant so much to them over the years. It really is. But sometimes progress means making unpopular decisions. The promotion was sinking up there. The move makes sense. Being in the 'Entertainment Capitol of the World' will give the AWA much more exposure on a national level and that fits in nicely with their plans for expansion."
"When all the dust settles, fans will still get to see great AWA action throughout Minnesota, Illinois, Wisconsin and other traditional AWA states," said Waters. "Right now, we are hanging on to the territory Verne Gagne carved out over three decades. We're looking to build on that and expand. Expansion, whether one likes it or not, is the name of the game in pro wrestling today."
You can't argue with John Waters on that. Expansion is the name of the game in the wrestling business today.
And it sucks.
Those thirty years are now just a memory. The territories are dead.
It may still be called the AWA. But it won't be our AWA, anymore.
Mayor Fraser said it best. "It's a sad day for the entire state of Minnesota. Pro wrestling was like oxygen here. The AWA was ours. Now, that oxygen supply has been cut off and we wait for the end with a tear in our eye."
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