The storytelling aspect is why us Ambrose marks want him to win so badly, because WWE won't fuck up a Brock Lesnar match. It's been proven (let's forget that Rumble elimination ever happened). If Ambrose is to win this match, he'll have to throw everything and the kitchen sink and all his body can muster and the fires of Hell to keep the Beast down for a three-count. If he can, dude's practically set for life, and Lesnar loses very little since it took so much to beat him. If Lesnar wins, Ambrose will look good in defeat so it'll be harmless and the only people who benefit are us, the fans, for seeing what's sure to be a kick ass WM match!