• Athlete-focused training wear (compression, hoodies, shorts, warm-up jackets).
• Creates consistent, professional image for wrestlers at events + walkouts.
• Fan-accessible versions drive steady sales (Amazon + arena stores).

• Global Prestige: BAPE is world-renowned for limited streetwear, with huge demand in Japan, Asia, the US, and Europe. Aligns NWPW with luxury street culture.
• Japanese Heritage: Ties directly into Tokyo (WrestleKingdom’s home) → authentic connection between wrestling and Japanese culture.
• Celebrity Crossover: BAPE is worn by athletes, rappers, and global icons → NWPW gains crossover visibility in music, fashion, and entertainment.
• Exclusive Capsule Drops: WrestleKingdom x BAPE collab has instant hype & resale value, creating a cultural moment around the PPV.
• Distribution Power: Flagship stores in Tokyo, LA, NYC + Amazon storefront → ensures both exclusivity and reach.

• Global sales of performance/training apparel.
• Projected Sales: $4M–$6M.

• Capsule drops per PPV (hoodies, tees, camo jackets, accessories).
• Streetwear/luxury price points ($80–$250).
• Projected Sales: $15M–$25M globally in 2026 (huge demand in Japan, China, US).

• Prestige Factor: Being aligned with BAPE elevates NWPW beyond wrestling → positions it as a cultural brand.
• International Marketing: BAPE × NWPW can headline billboards in Tokyo, NYC, LA → boosts visibility far outside arenas.
• Scalability: Opens door to limited sneaker collaborations (e.g., BAPE STA wrestling-themed drops).
• Athlete Integration: Wrestlers can headline campaigns like athletes do for Nike/Adidas.
• PrimeAccess Tie-In: BAPE pop-up shops at PrimeAccess Events before PPVs (Tokyo, Vegas, etc.).

• Pricing Barrier: BAPE is expensive → must ensure fans at all levels can still access NWPW merch (perhaps Warrior covers the affordable side, BAPE = luxury).
• Exclusivity: BAPE may want limited runs only; need balance between hype and availability.
• Logistics: High demand/resale market means risk of bots/resellers → must manage fair drops.

• Begin negotiations with BAPE on WrestleKingdom / IWGP line 2026 capsule collab (Tokyo release + Amazon limited).
• Position Warrior as the everyday training line and BAPE as the luxury streetwear line.
• Create a dual-merchandising strategy:
• Arena shops: Warrior + select BAPE drops.
• Amazon: Warrior staples, BAPE limited capsules.
• Announce first BAPE x NWPW capsule as part of PrimeAccess Tokyo (Dec 2025).

NEW SERIES ALERT

Get ready, wrestling fans — the journey to the biggest night of the year has a brand new spotlight.

The Road To — a four-part documentary series from New World Pro-Wrestling and Amazon Studios — drops this December, exclusively on Amazon Free.

For the first time ever, you’ll step inside the gyms, locker rooms, and lives of the world’s top wrestlers as they prepare for three massive championship matches. From the intensity of training camps to the raw emotion of personal sacrifices, The Road To takes you closer than ever before.

And it all builds to the grand stage: WrestleKingdom, LIVE January 3rd from the Tokyo Dome on Amazon Prime PPV.

• IWGP World Heavyweight Championship
• International Spotlight
• Women’s IWGP World Featherweight Championship

This is more than wrestling. This is the fight, the sacrifice, the passion… this is The Road To WrestleKingdom.

• Streaming worldwide December 2025
• FREE for all Amazon users on Amazon Free
• Extended cuts + bonus content for Prime members

Don’t miss history in the making. #TheRoadTo #WrestleKingdom2026 #NWPW

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Faction / Unit Framework for NWPW​

Core Principles​

• Not story gimmicks: These are training camps / management stables, like Golden Boy Promotions, Top Rank, or MMA gyms.
• Managers = agents: Suits, media-trained, serious tone. They negotiate contracts, push for title shots, protect clients.
• Optional but strategic: Some fighters stay solo (Ibushi, Miyahara, Naito), while others gain leverage under managers.
• Organic heat: Managers can become the “villains” by politicking, hogging press time, and stacking title opportunities for their clients.

‍ Example Units & Managers​

Quiet Killers (Technical Specialists)​

• Manager: Former shooter-style trainer, stoic, speaks only in pressers.
• Roster Clients: Zack Sabre Jr., Timothy Thatcher, Tomohiro Ishii, Leyla Hirsch
• Philosophy: “No flash, only technique. Contracts first, talk second.”

Cash Money (USA – Hip-Hop Inspired Heel Unit) ​

• Manager: Rap mogul-style (chains, bravado, business swagger). Flanked by hype entourage.
• Top Stars: Lio Rush (flash), Gable Steveson (Olympic legitimacy).
• Supporting Stars: Myron Reed, Calvin Tankman, Sidney Akeem.
• Women’s Star: Big Swole (loud, powerful voice of the faction).
• Identity: Neon lighting, hip-hop beats, merch drops, “Money Fight” branding.
• Role: Embody box office charisma, bragging about ratings, purses, lifestyle.
• Heat Factor: Manager insults fans for being “too broke to understand,” while bragging about paychecks.

La Sociedad Dorada (Mexico – The Golden Society) ​

• Manager: Suave lucha empresario (gold chains, designer suits, charisma) — always boasting Mexican lineage & lucha tradition.
• Top Star: Volador Jr. (legacy credibility)
• Supporting Stars: Francesco Akira, Miguel “Daga” Ángel, Musashi/Atsuki Aoyagi (crossover prestige)
• Women’s Star: Alejandra Quintanilla (fiery lucha rep for women)
• Identity: Gold jackets, lucha masks in entourage, celebratory vibe.
• Role: Represent heritage & honor, but sharp-tongued when rivals “disrespect lucha.”
• Heat Factor: Manager cuts fiery Spanish-language promos, demands lucha libre is respected as “true world wrestling.”

IDEA - 5 FACTIONS / UNITS IN US / WEST AND 7 IN JAPAN / ASIA​

NWA (US / West) – 5 Factions / Units​

1. Cash Money – Hip-Hop Heel Mega-Camp
   • Manager: Rap mogul agent with bravado & bling - Attempt to Sign MVP
   • Core: Lio Rush, Gable Steveson, Big Swole, Myron Reed, Calvin Tankman, Sidney Akeem.
   • Identity: Flash, hype, “money fights,” box office arrogance.
2. Quiet Killers – Silent Assassins / Legit Grapplers
   • Manager: Ice-cold agent who speaks for them - Carlito Colon - Option
   • Core: Donovan Dijak, Timothy Thatcher, Colby Corino, Shayna Baszler.
   • Identity: Low-profile killers, all business.
3. La Sociedad Dorada – The Golden Society (Mexico Pride)
   • Manager: Suave lucha empresario - Cesar Duran - Option
   • Core: Volador Jr., El Hijo de Dr. Wagner Jr., Daga,Luis Mante, Travis Lopes, Alejandra Quintanilla.
   • Identity: Tradition, spectacle, “Hispanic honor.”
4. Bloodsport Inc – Shoot-Style Heavy Hitters
   • Manager: Josh Barnett as trainer/agent.
   • Core: Tom Lawlor, Karl Fredericks, Parker Boudreaux, Bozilla.
   • Identity: MMA crossover, strong style power.
5. Atlas Sports Syndicate – World Agency Group / Ruthless Negotiators
   • Manager: Suited corporate shark - Chavo Guerrero - Option
   • Core: Miro, Xena Kacho , Kevin Ku, Oskar Leube, Xia Li
   • Identity: Business first, fight anywhere, “mercenary” mentality.

• Cash Money = Flashy heels / hype merchants
• Quiet Killers = Pure sport assassins
• La Sociedad Dorada = Heritage & spectacle
• Bloodsport Inc = Strong style shooters
• Atlas Syndicate = Global mercenaries / “agency” angle

IWGP (JAPAN/ EAST) – 5 Factions / Units​

Bullet Club – Global Chaos Heels (Prestige)​

• Manager: Loudmouth foreign promoter (flashy, brash, media stirrer).
• Top Star: Hiromu Takahashi
• Core: Bad Luck Fale, Henare, Gedo, Jado
• Juniors / Middleweights: Taiji Ishimori, SHO, Taka Michinoku, Hikaru Sato
• Women’s Rep: Hazuki (edgy, perfect fit for their chaos identity)
• Identity: Infamous global heel brand, thrives on ambushes and show disruption.

Strong Hearts Dojo – Spirit & Discipline​

• Manager: Old-school dojo trainer (stoic, authoritative)
• Top Star: Kento Miyahara
• Supporting: Shingo Takagi, Shota Umino, Tomohiro Ishii, Yuya Uemura
• Women’s Rep: Syuri Kondo (striker ace, dojo captain type)
• Identity: Traditional fighting spirit, respect, workhorse babyfaces.

The Iron Shogunate – Ruthless Dynasty Heels​

• Manager: Stern “corporate shogun” businessman
• Core Stars: Sanada, Jake Lee
• Supporting: Yujiro Takahashi, Taka Michinoku (veteran mouthpiece)
• Women’s Rep: Natsuko Tora (heel enforcer, brutal presence)
• Identity: Calculated empire, disciplined and ruthless — contrast to BC’s chaos.

TMDK (The Mighty Don’t Kneel) – Global Brotherhood​

• Manager: Shane Haste (player/coach)
• Core: Mikey Nicholls, Shane Haste
• Supporting: Yota Tsuji, Rising Hayato
• Women’s Rep: Mei Seira (flashy underdog)
• Identity: Brotherhood of outsiders, rebellious but honorable scrappers.

Burning Spirit – Young Lions & Hungry Challengers​

• Manager: Charismatic ex-fighter trainer (like a Genki Horiguchi type)
• Core: Shota Umino, Yota Tsuji (can rotate, anchor young blood)
• Supporting: Hirai Kawato, Kyosuke Mikami, Dan Tamura
• Women’s Rep: Saya Kamitani (flashy ace-level star who elevates the stable)
• Identity: Youth movement, ambitious challengers, “the next wave.” Not heels, not veterans — a group positioned as the future.