Pardon me for sounding patronizing or "trying to be cool" here, but...
Back in my day, back in 2012 when this place was in it's infancy, I remember the first "ratings crisis" thread we had... It actually created some intrigue for the following Raw. What would they do to combat the ratings? It was almost a story going into Raw... then the show happened, and D'Z had the infamous quote of "I'm watching a grown man in jorts covering a fat guy in his underwear in bbq sauce. wwe raw 4 lyfe"
clearly it wasn't 4 lyfe after all, but still. made me pretty damn leery about Raw ratings going down again lol
First things first, they need to make a deal with USA. I can understand them wanting to have Raw be 3 hours, but why not have a one-hour preshow filled with the panel discussing what's to come, some Youtube content, live appearances, hell throw the Superstars matches on there if you want, THEN a 2 hour Raw following that? A preshow would probably draw better than NCIS reruns or whatever else USA would be doing (granted it also makes combatting football harder), and it's been proven that a 2 hour show will draw better than a 3 hour one.
Personally, as talked about with Prince via PM (sorry to ask you about why you turned it on, by the way), I've been straining my brain for the "magic potion" to get me to watch Raw again. Even watching on Hulu they still have to use all these segments devoted to little more than filling time, and it wasn't long before growing bored of it. Back then, I had the LD... which I'd love to visit again.
Plus cutting off parts of Cesaro matches are like cutting off parts of your own penis. You should never, ever do that.