Lol, yeah, that was a horrible comparison. I guess I was just trying to illustrate that WWE put a masked guy on WM and nothing happened, yet they hype Rey and bring him in, then he skyrockets. It shows they don't know how to promote many of the guys, mainly because they don't understand them or have a desire to see too many masks considering their history of being all about the looks of the face.
It has nothing to do with masks though. Look throughout the WWE history. You're either brought in as a star or you're not. Those who don't receive the star treatment don't get over. Those who do typically does get over with the fans. Look at the 1-2-3 Kid and Taka Michinoku. Both were given some semblance of a push when they came to the WWE. Only one got over though.
On one side was Kid, who picked up one of the biggest upsets in WWE history over Razor Ramon. From there, he continued a little mini winning streak over Ted DiBiase. Over the course of the next few years, Kid wrestled on a lot of PPV's and was featured in noteworthy matches such as the Bret Hart title match in 1994. Even though the WWE made it clear Kid wasn't one of their top guys, they still did enough to make it clear that the fans should care about him.
Meanwhile, Taka came in and quickly became the first Light Heavyweight Champion. He celebrated his first full month as champion by not defending the title once on Raw or at the Royal Rumble. When Taka would eventually defend the belt, it was against guys that received zero hype or build like Pantera or the aforementioned Aguila. After Wrestlemania, Taka did jack shit with the belt until losing it. Taka joining Kaientai also made little improvement in Taka's overness as the group quickly didn't do anything.
Two small guys, both "Pushed", yet only one was cared about. Throughout history, you can find other examples too. For something more recent, just The Colons compared to the over Team Hell No. One is pushed as someone you should care about, the other team is just there.
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