It’s been a tough month for the WWE, at a time when they should be ecstatic. Earlier in the month, WWE announced the company’s Q3 2015 financial results which showcased a strong third-quarter. The numbers showed an increase in WWE Network subscriber’s, which showed a 62% increase from Q3 2014.
But then the news of Seth Rollins’ injury hit the wire and all things changed. It changed not only impacted the WWE’s Survivor Series plans but it also impacted their initial plans for WrestleMania 32, which was likely to see Rollins (defending the title) square off against both Dean Ambrose and Roman Reigns in the main event.
Yes, it created opportunity and rushed fans into a “dream match making” scenario, but it also forced their Creative Department to consider solutions but also consider how to carry the positive financial trend into 2016 and WrestleMania 32.
It’s been rumored that an Undertaker vs. John Cena scenario has been considered for Mania and although Sting vs Undertaker has not been 100% removed from the table, Sting’s health may effect the chances of that match ever happening.
WWE had invested so much over the past year to build Seth Rollins as their top heel (villain) and his loss leaves WWE in need of a powerful heel character. They teased a Roman Reigns heel turn and there has been speculation that Dean Ambrose could turn heel as well, but they aren’t likely to have the immediate impact that WWE may hope.
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Monday Night RAW, a show that has seen a dip in ratings throughout the year, is not a carbon copy of the last and no longer has the “must see” element that it did during the ‘Attitude Era’.
It doesn’t mean WWE needs to return to it’s raunchy and graphic days or yesteryear in order to succeed, but it also doesn’t mean that they can’t create provocative content without relying on pushing the envelope. NXT has relied on it’s uniqueness and it’s individuality to lure in fans and subscribers to the WWE Network. It’s worked there and it can work on the “main roster” as well.
John Cena turning heel, in the right way, may mean a bit of a drop in his merchandise sales, but it doesn’t spell financial doom for WWE. In fact, most of their best heels were some of their biggest money makers. “Stone Cold” Steve Austin, “The Heartbreak Kid” Shawn Michaels, Degeneration-X, CM Punk and even their own CEO Vince McMahon.
To me, if they really want to pass on the baby face of the company over to someone else, why not let Cena have a heel run? He would gain fans, and yes lose some. I mean him as a face is funny but imagine how good he would be as a heel? His turn would rev-up ratings up in a huge way. I think this can be the best move they can make to really bring back the unexpected "DID THAT JUST HAPPEN!?" of the WWE.