The problem is simply this. WWE books all heels to be exactly the same today. Every single one of them is booked to look like scared little incapable bitches who run from every fight possible and can barely hold their own in a singles match against the faces.
And as said in another thread, there is nothing wrong with quick changes of a title, as long as the shift means something. But WWE today has simply created nothing more than guys who can be billed as "x" time champions without having any recollection of what the fuck happened in those reigns.