pwinsider said:They were asked how the Youtube partnership works. Barrios said that they did around a billion views in 2011 and made advertisement money off of those. However, now Google is going after original content and Google pays them a licensing fee for the content. Digital media revenue was up over a million dollars, mostly due to the Youtube channel rights.
This is from the WWE earnings report.
I knew that WWE was popular but 1 billion views in a year is massive and it is a lot more than I thought WWE would get. I can see them smashing it this year because of all the new shows that they have added to their Youtube channel.