This week represents the final stage of TV contract negotiations between WWE and NBC Universal, reports the New York Post. If a deal is not done by Friday (February 14), the two sides are expected to part ways.
The Post added in a Sunday report that "pressure is on" for a contract renewal to be completed "in the next few days."
“NBCU has until Friday, Feb. 14, to respond to WWE’s final offer," an industry source told the Post.
WWE wants "two or three times" the amount of money they're currently receiving from NBCU for Raw on USA Network, Smackdown on Syfy, and other programming. The current deal is priced at $140 million.
In January, the Post reported that NBCU was considering a deal-sweetener to help build a WWE-themed Hall of Fame/attraction at Universal Studios in Orlando.
If NBCU's exclusive negotiating window expires without a new deal, WWE will be able to negotiate with other conglomerates. WWE wants to partner with one entity for all programming, which would allow them to negotiate their entire portfolio of shows, as opposed to one show at a time.
If WWE and NBCU split, NBCU would still have the ability to match any offer WWE receives from another company.
Still think they get a deal done. 400 million is a insane amount and I can't see them getting that anywhere. Probably compromise and get a increase just not what there asking for.