There are so many different kinds of wrestling fans though... The kids, the ladies, the casuals, the people who watch frequently but aren't as "hardcore" as us on these forums, and the ones who discuss it all the time here on the internet. Is it even possible to every demographic?
A chaotic tag match is entertaining to most fans. so is a longer, really dramatic match, or an entertaining character (see Brodus Clay) A shocking moment that we'll remember forever will bring the fans back for more. A heated feud or storyline cliffhanger will make you tune in next week. Finding ways to help get people over wouldn't hurt either.