What fair comparisons? Jericho can't draw either if that's what you're on about, but he can put on matches and work the crowd to at least create interest around his storylines and title reigns. Orton on the other hand has had 3 stinkers with one of the MVPs of 2010 in Sheamus, has had crowd killing promos, sold nothing, ratings and buyrates tanked (Just like they ALWAYS do when he's at the top.), and has overall been a piece of shit, as usual. Jericho's been similar, but again, he's a better wrestler and promo, which at least stops the bleeding, not to mention his heel character isn't designed to be a winner, which makes him an uncredible champ that nobody wants to see. Things might have been different had he been booked better.
Please tell me where i'm ignoring whatever points you have. :/