Netflix’s co-CEO Greg Peters recently gave an interview to Stratechery.com, where he talked about Netflix’s deal with WWE. Greg Peters feels WWE is under-distributed and it’s been under-leveraged.
“We love this deal for a whole variety of reasons. One is that the one you mentioned, which we think that this is quite close to what we do. We think we are in the business of telling dramatic stories around sports. You’ve seen it with Drive to Survive or Break Point, Full Swing. We feel that’s a space that we’ve earned the right to play and an expectation to deliver value to consumers, and we feel like this is in that zone.”
“We also love it, because as you mentioned, this is 52 weeks of entertainment. This is always on entertainment, sports entertainment, and it fits really well within our model. We think it’s synergistic with what we’re doing on ads, and we like it from that perspective.”
“What we believe is that there’s a real opportunity for growing the fan base for this set of content globally. We think it’s been under-distributed, we think it’s been under-leveraged. There’s good signs that there’s fans out there, but we think we can grow that. We think about it as the inverse to Drive to Survive to F1. We could actually grow the international audience in a way that is material. We’ve organized the deal so that it’s a big long-term deal. In other words, there’s a little bit of risk insulation into the renting concerns that you mentioned before.”