A match I'm surprised hasn't made anyone's list yet is Shield vs. Kofi & Hell No. It was on the third or second RAW after ER I think and really played a big part in building Bryan's new gimmick. The storytelling was fantastic in the sense of Bryan wanting to prove people he thinks believe he's the weak link and put him even more over. Not only that, it had some really solid wrasslin' too.
Already mentioned:
Cena vs. Punk
Dolph vs. Del Rio
Shield vs. Taker & Hell No