WWE reported record revenue for the second quarter of 2018 — and the report gave further insight into how much the company was paid for Greatest Royal Rumble.
One key area of growth that sticks out is the media segment, which was up significantly compared to live events and consumer products.
While a number of areas in the media segment showed a revenue increase, the “other” category sticks out the most due to bringing in 5-times the amount of money it did in the same quarter of 2017.
So how do you go from $12 million earned in three months of 2017 to $61 million in 2018? The company points to “the distribution of certain programming content in international markets.”
Yes, that would largely be the Greatest Royal Rumble.
During the question and answer portion of today’s earning call, WWE noted it couldn’t reveal the exact amount due to confidentially clauses. However, it wouldn’t be far off to estimate the WWE was paid $40 million or more to host the event.
Just for comparison, the company announced WrestleMania 34 earned $14.1 million.
The approximate price tag of $40 million for Greatest Royal Rumble would ultimately result in the bulk of the $56 million dollar increase in year-to-year revenue ($214m to $281m).
Other areas of note:
One key area of growth that sticks out is the media segment, which was up significantly compared to live events and consumer products.
While a number of areas in the media segment showed a revenue increase, the “other” category sticks out the most due to bringing in 5-times the amount of money it did in the same quarter of 2017.
So how do you go from $12 million earned in three months of 2017 to $61 million in 2018? The company points to “the distribution of certain programming content in international markets.”
Yes, that would largely be the Greatest Royal Rumble.
During the question and answer portion of today’s earning call, WWE noted it couldn’t reveal the exact amount due to confidentially clauses. However, it wouldn’t be far off to estimate the WWE was paid $40 million or more to host the event.
Just for comparison, the company announced WrestleMania 34 earned $14.1 million.
The approximate price tag of $40 million for Greatest Royal Rumble would ultimately result in the bulk of the $56 million dollar increase in year-to-year revenue ($214m to $281m).
Other areas of note:
- Operating income nearly doubled to $21.2 million from $10.7 million in the prior year quarter
- WWE Network average paid subscriber increased 10% to 1.80 million paid subscribers, consistent with the company’s guidance
- Live event earnings were down slightly in North America and up internationally.
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