The "one world title" vs. "separate brand world titles" seems to be the biggest argument about the entire thing (although, I'm interested that the "one women's title" vs. "separate brand women's titles" has been talked about...didn't see that one coming). My opinion about titles is simple: if they're well-written and well-booked (something WWE has shown that it is capable of doing), then it doesn't matter how many titles you have, fans will buy into it. It reminds me of a debate I saw posted here a couple or three years back regarding what makes a "world title" (my position then and now: if I own the title and my fans buy into it as a "world title", then it's a "world title"...that's really all it takes).
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I tend to agree with this for the most part. I see no issue with both Raw and Smackdown having a world title level belt.
It seems that the way they did it during the original brand extension was to have the WWE Championship and the World Heavyweight Championship. They never referred to the WWE Championship as a World title belt, even though it was pretty much accepted as such. Although it was never said, it was like the WWE Champion was the champ of the WWE and the World Champ was champ of the world. I see no problem going back to that.
The reason I think it will work fine is because of my own experience. As some might know, I took my only wrestling hiatus ever during the AE and when I began watching wrestling again, the brand extension was already well under way. I checked out a PWI magazine in the super market and they had Raw and Smackdown listed as separate promotions. It was curious to me. Then, they had the champions listed not as World Champions, but as Smackdown and Raw champions, something I didn't understand but actually helped me become interested in wrestling again. So I did, and when I did, I found that it worked well since the belts were treated as separate belts on separate rosters. My thought is that if I came in during the brand extension and was easily able to pick up and accept the two world championship situation, that current and new viewers alike should have no problem with it.
In the early 1990's, when WCW withdrew from the NWA, they had their own World title. It was the WCW World Heavyweight Championship. After Ric Flair left for WWF with the NWA belt, after the belt was eventually returned, the NWA World Heavyweight Championship was revived. For a while, WCW had what they considered two World Heavyweight belts on the same roster and the same show. If they do this, I would agree with StopSpot that it would be confusing because it was confusing back then. The NWA belt was considered like a secondary title by many fans and was even treated as such on the show. But then it was also sometimes the main event and there was more than one time it was defended on a card but Vader's WCW Championship was not. It was annoying because the belt was pointless. However, if they keep the defense of the titles exclusive to each brand, I don't think it will be confusing.
If the brand split keeps their rosters, story lines and other stuff mostly separate from each other... where ONLY members of that roster can challenge for the World title, then I see no problem with there being two world championships. But I honestly think they could do what they did before. Have the WWE Championship without the "World" in the title (fans will still consider it a world title though) and have the World Heavyweight Championship without the "WWE" in the title. It worked before and I can't see a reason why it wouldn't work again.
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