Not having Kevin Owens win the rubber match and US Title from John Cena. And this has nothing to do with the "IWC" liking Owens more than Cena or anything like that. Anyone who knows me knows right off that I have NEVER been a fan of Kevin Steen. I just never cared for him. I knew his matches were good and he was pretty good performer, but he just never caught on with me.
It has to do with the fact that Owens had an amazing first half of the year. He was rolling over everyone. It was right after the second loss to Cena that he began slowing down and his character hasn't regained the overpowering presence it had during the first half of the year. I've known the guy all his career and for the first time I was interested in seeing him.
Kevin Owens was working great as a classic heel. Yeah, he had a faction of anti Cena fans and loyal KO fans behind him. But he was behaving appropriately for a heel and basically not giving a fuck about the people who liked him. If they had continued to push him the way that they did, WWE would be in a much better place booking wise than they are now. They don't really have a top, dominating, truly evil. Owens lost too much momentum and it all began after that loss.