It needs to happen to save the rest of the show. No matter what Cena is going to be the main event. So we have....
Main Event "Cena and whoever involved in his fueds", WWE Championship, Heavyweight Championship, Mid Card Belts, and everything else
This ends up making the Mid Card complete shit because they focus so much on the first three. If Cena has the belt then that is the main event and everyone shifts down to the next level leaving more air time, more telented wrestlers, and more focus from creative on the Mid Card. This would help the overall product. Just a theory, but it makes sense to me.
Plus this is suppose to be Sports Entertainment. If Cena is their top dog then he should be competing for the title. Not doing comedy acts with BBQ sauce to please the kiddos.