Would be the easiest way to turn him heel. I don't want to see Bryan get screwed out of another title run, and I for sure don't want to see Orton win the belt, but it seems to be the only option. Only good thing will be that Bryan and Orton can put on some great matches together, I'm hoping. Orton delivers with almost anyone he's in the ring with. Same for Bryan.
Bet we get a Triple threat with Orton, Cena, Bryan at Night of Champions. I wouldn't mind it. Would save us from seeing Heel Orton vs. Face Cena for the 1000th time. And would probably be a good match.