Wasn't this obvious? I mean, Bryan is one of the hottest commodities in the company already and what the MITB briefcase does is help someone become relevant (again). It's not like Bryan can't win the title now that he doesn't have the briefcase. They could still go with a Bryan(c)/Orton or Orton(c)/Bryan feud, you know. Orton has just been here for the past two years doing nothing after his feud with Christian. I understand that Orton winning MITB instead of Bryan and Bryan doesn't even get a title shot should be unpopular, but that's another thing. Bryan gets his title shot anyway and a few people are still furious. Orton doesn't even have to cash it right away if it's the Cena/Bryan feud you want so bad (I do too though). Although it might happen, try not to be too cynical. Seriously. At least Bryan is having his title shot.
Hey, at least Sheamus didn't win it.