Been thinking about this one all day, lets start from the top:
-Character: His heel character was was a despicable douchebag rich guy, who was "destined" to make it instead of worked for it. It didn't really work in large part because it was hastily thrown together... At first his face character was catching on because Big Show was beating down Ricardo, and ADR seemed to geniunely care about his friend. But you take away that, and what is his character? A guy with a bucket who stole Bryan's catchphrase, and wants us to love him because he's Mexican. Sorry, doesn't work that way champ.
-The turn: Come on, he turned face on 3MB seemingly out of nowhere... can't they do a better job than that? Couldn't they turn him gradually, let him see the error of his ways and become a more charitable fellow who accepts the fans, instead of just doing a complete 180 on his personality overnight because a bunch of band geeks insulted the Spanish Announce team?
-Feuds: Love 'em or hate 'em, Big Show knows how to get guys over. He was doing great heel work and the fans saw him not only as a viable threat to the title, but as the favorite to win it. Then Jack Swagger, who was jobbing to Santino the last time he was on TV, showed up. When you hear "Jack Swagger", you think of "the biggest joke champion in WWE History" or "Career jobber" more than "elite ring worker". The work Zeb's been doing has been good, but is the heat really transitioning onto Swagger?
-Overbooking: With his face turn, he went from "the main-event heel who can't win a match" to "the champion who can't lose. If there's anything we've learned in WWE lately, it's that superbooking doesn't fucking work.
-Talent. He's definitely got the talent to get over in the ring, but he needs a new "climax" finisher. His moonsault was working fine, not sure why they have to go back to the Armbar of Death. He seems like a geniunely nice guy, but why they keep giving him the mic is beyond me. He can't talk.
-Character: His heel character was was a despicable douchebag rich guy, who was "destined" to make it instead of worked for it. It didn't really work in large part because it was hastily thrown together... At first his face character was catching on because Big Show was beating down Ricardo, and ADR seemed to geniunely care about his friend. But you take away that, and what is his character? A guy with a bucket who stole Bryan's catchphrase, and wants us to love him because he's Mexican. Sorry, doesn't work that way champ.
-The turn: Come on, he turned face on 3MB seemingly out of nowhere... can't they do a better job than that? Couldn't they turn him gradually, let him see the error of his ways and become a more charitable fellow who accepts the fans, instead of just doing a complete 180 on his personality overnight because a bunch of band geeks insulted the Spanish Announce team?
-Feuds: Love 'em or hate 'em, Big Show knows how to get guys over. He was doing great heel work and the fans saw him not only as a viable threat to the title, but as the favorite to win it. Then Jack Swagger, who was jobbing to Santino the last time he was on TV, showed up. When you hear "Jack Swagger", you think of "the biggest joke champion in WWE History" or "Career jobber" more than "elite ring worker". The work Zeb's been doing has been good, but is the heat really transitioning onto Swagger?
-Overbooking: With his face turn, he went from "the main-event heel who can't win a match" to "the champion who can't lose. If there's anything we've learned in WWE lately, it's that superbooking doesn't fucking work.
-Talent. He's definitely got the talent to get over in the ring, but he needs a new "climax" finisher. His moonsault was working fine, not sure why they have to go back to the Armbar of Death. He seems like a geniunely nice guy, but why they keep giving him the mic is beyond me. He can't talk.