It's really simple really. I still don't get why people are so butthurt and don't see the big picture. Well, I kind of get it, but still.. I was sure something screwy would happen and still got 'upset' (I guess because my 'emotions'' were running high, yes I love DB that much) but after thinking about for about two minutes, it all makes sense. And this is coming from one of the most pessimistic shitheads on this site.
Going over Cena clean > holding the title for a few months and losing it to Cena or Orton or whatever they would come up with. The guy is set as mainevent material, similar to Punk, just with that win alone. He IS going to get his title back, and there's going to be an interesting storyline and feud leading up to it (underdog Bryan chasing the belt and going up against the big bad evil "corporation" (Orton/HHH/McMahon?), what more can you ask for?
Also, we get an ''anti-hero'' type character everyone so desperately wants. Bryan WILL get the title back, there's no way they had him go over Cena just for him to fall off the map and start jobbing or something. If anything this angle will make him even MORE of a star, you know, by overcoming every obstacle possible in a legitimate underdog role.