Pedobear said:Because they're so sick of cena winning all the time, but they still have a glimmer of hope and try to convince themselves that their desires will one day come true :
This is probably one of the reasons.
Anyway, I think that he could be the first guy to lose because he's the one guy who won't have any bad repercussions because of it. They can put him in the title picture whenever they want and he won't lose credibility, plus, it could be used very well in a storyline involving him.