WWE always does face vs heel. Sheamus has beat the hell out of ADR for 3 months now, and ADR never was a believable opponent. They had to do something, and now that he's had time to get the taste of Cena's personal bitch out of our mouths, Big Show's the most credible heel they have due to his size alone.
Either way, this match is an anti-draw for the PPV. Nobody wants to see this. And looking at the title scene on Smackdown, Ziggler winning the belt has to happen pronto. Yeah, he'll be the least credible champion since Jack Swagger, but at least the crowd cares about him. Nobody cares about Sheamus, ADR, or Big Show, and Ziggler's way more popular than Orton.
Not that the WHC means anything, but still.
Either way, this match is an anti-draw for the PPV. Nobody wants to see this. And looking at the title scene on Smackdown, Ziggler winning the belt has to happen pronto. Yeah, he'll be the least credible champion since Jack Swagger, but at least the crowd cares about him. Nobody cares about Sheamus, ADR, or Big Show, and Ziggler's way more popular than Orton.
Not that the WHC means anything, but still.