Crayo said:
Orton is pretty selfless, so why presume he'll job?
^This.
I've always criticized Orton for this as well, but that BS Orton/Christian feud started while Hayes was writing SD and Vince still had oversight. Then, Orton was clearly ahead of the rest of the pack, then there was Christian, then a whole massive clump of jobber mid-carders who were nowhere near ready to main-event. You know... a lot like WWE's doing now.
After Hayes was promoted (#wwelogic) and Vince said "You know what? I'm old. I can't handle two shows at once anymore", that's when Orton started putting people over. He jobbed to Rhodes, Ziggler, Barrett, and even lost the belt clean to Henry. That really proved to me that it wasn't Orton that was the selfish one, it was just Vince having his head so far up his ass that he could lick his own throat.