Conspiracy time (mainly because it's just fun now and I know way too much about Bray Wyatt's character):
I can't pinpoint it, but I feel like I remember Bray doing a promo before and mentioning a "canary in a coal mine"
Weeeeeeelllllll....
The expression "Canary in a Coal mine" is meant to be used as an "advanced warning of some danger"
There's a book titled "Canary in the Coal Mine: A Forgotten Rural Community, a Hidden Epidemic, and a Lone Doctor Battling for the Life, Health, and Soul of the People" which is about "a gripping account of the transformation of a man and his adopted community", which is totally referencing the fans and/or the Wyatt Family from the past.
There are also two songs with the same title:
One by The Police - (I'll take the relevant part of the song)
[Chorus]
Canary in a coalmine
Canary in a coalmine
Canary in a coalmine
[Verse 3]
Now if I tell you that you suffer from delusions
You pay your analyst to reach the same conclusions
You live your life like a canary in a coalmine
You get so dizzy even walking in a straight line
[Chorus]
Canary in a coalmine
Canary in a coalmine
Canary in a coalmine
--------------------------------
And then one by The Crane Wives -
You and I are friends of empty graves, black air and black, black lungs
Am I the only thing that keeps you safe when the light is gone?
Ohhhh...
But I still hold out hope that maybe someday
I'll be worth more than all the silence left in my way
Feed me promises, keep my heart well
I'll sing you songs until the darkness does recede
But if in the end I lose my voice
Will you forget about your love for me?
But I still hold out hope that maybe someday
I'll be worth more than all the silence left in my way
And when you break the surface oh without me
Please don't return me to the dark of all the memories, yes
Ohhh..
Let the dirt hang heavy in your chest
Drag me deeper down the long, dark ground
Know that all my love will be your breath
I will save you when your lights go out
--------------------------------
Knowing this motherfucker and how insane he is, it has to tie to something here lore-wise. Both those songs are also literally how he talked as the cult leader gimmick. The advanced warning is the danger (Fiend) coming back. And I fucking swear the first song is talking about Alexa Bliss and us while the second is talking about him and us. First song is definitely a description of trying to piece together this mystery/game. The second song is also very much describing his tumultuous relationship with Vince, creative and the fans as a result of the two prior elements, and then goes on to talk about his expectations and hopes in regards to coming back and working with Triple H to lead to something greater within the company.
Lastly, that rabbit going through the door in the game/video is quite literally related to "LET ME/HIM IN".
I reiterate the picture of Charlie above.