It's not really what I expect them to do, more what I'd like them to do. MITB cash ins can be better than generic beatdown and then cash in. It can be used in a much more storyline-orientated way.
As for what I think they should do, I would like to see Ziggler go on a streak where his gimmick is out-skilling his opponents because of his amateur wrestling ability. Have him go over decent opponents cleanly and fast and give him something to actually show off about.
Start using the case as a weapon similar to Miz after the matches to really show off his heel side, and then give him like 2 interactions with Sheamus a month letting him know he's there waiting. You could have it so Dolph starts getting friendly with this "new" referee, keep buuilding that for a while until Dolph cashes in but silently. Not the running down the ramp and big build up, have Sheamus win with that referee reffing his match, then Dolph appears from under the ring, cashes in whilst Sheamus celebrates, ref goes to make it official with bell keeper, Dolph hits Dolph before the match starts and then gets the easy pin.
Yeah that sucks, but it was meant to be showing you how it's quite easy to come up with something different. That there is a bit Russo-like but hey, it beats the typical cash in imo.