(Long post alert, even longer than usual post alert... Lets have some fun.)
-Have actual feuds. WWE has 3 ways of having feuds right now... Either "Hey, you have a belt! I want that belt!", "Hey, you're in a random, irrelevant match, so I'm going to attack you!", or "Hey, you need an opponent! I'll face you, and leave a reason to have this match again!" This isn't cutting it at all. Smackdown's had more feuds going on, but Hunico not receiving an invite to the Dibiase Posse isn't much better.
-Replace FCW. They've given us Sheamus, Wade Barrett, and a whole bunch of guys who aren't ready for the spotlight.
-Either use a superstar, make him an actual jobber (see Otunga/Slater) or send him back to developmental. If someone's on NXT or Superstars regularly it kills their career and there's no reason to keep them on the roster.
-Book both sides of the fence properly. Except for Orton, Sheamus, and Jericho, all the faces are on Raw, and the heels on Smackdown. (Big Slow isn't a main-event caliber superstar)
-End the Daniel Bryan/Big Show feud and figure out what you want to do with Daniel Bryan (or better yet, do it before you give him the world title)
-Force your top draw (Cena) to stop being lazy in the ring or to take his spot away.
-Have some IWC-friendly heels challenge Cena for the belt. That way both the casual and hardcore fans have a side to root for and against.
-Give the superstars more freedom. Randy Orton has to have more moves than just a backbreaker, neckbreaker, dropkick, headlock, DDT, powerslam, punch, kick, clothesline, RKO. We've seen him do more, but usually everyone uses the same basic moveset.
-Push some damn high flyers! PLEASE!
-No more Attitude Era guys except Christian. This company needs new young stars in the worst way.
-Retire the mid-card belts. They don't have any meaning in kayfabe, and are just a crutch to put two random guys in a PPV match instead of using a storyline to do so.
-More of a sense of direction with the superstars: On Raw right now, you have Cena & Kane, the two title contenders (Punk & Jericho) and everyone else just wrestling random irrelevant matches that don't help anybody.
-Give the Divas a chance. I've seen some flashes from Alicia Fox, Eve, and some of the other divas, but when a match is 90 seconds with an overbooked roll-up finish, can anyone get over or prove anything?
-Find the hat backstage where they pull out the name of the next Diva's champion and use it for something else.
-Tag matches have 2 endings. Either: Face A hits signature on Heel A, Heel B breaks up the pin, Face B throws Heel B out and Face A hits his finisher on Heel A, 1-2-3; or after the throw-out, Heel C interferes and costs the face team the match. More endings, please.
-Come up with creative ways to have dirty finishes than just interference or something that the superstar's character is about.
-Spotlight tag teams with guys who don't have anything else to do. Give these guys a chance!
-More unique characters with unique names.
-Don't push big guys who can't move.
-Stop burying people over stupid shit (Drew Mcintyre and Alex Riley :angry
-6 PPV's, at the most. Give stories time to develop, title reigns more length, and less drain on the fans' wallets
-Actual PPV build, and announce all your matches. (If you don't want to announce a random Divas' tag or Brodus vs. Drew, then you shouldn't be doing it in the first place)
-Stop having the same damn match on every PPV. Kofi Kingston vs Dolph Ziggler, again?
-Stop ignoring your history and insulting the fans intelligence.
-No more over-playing of the same damn video packages. See Rock and Cena which they have literally used 90 minutes of TV time on over 2 weeks.
-Find ways to actually get heat on heels.
-Vary up the show. We're tired of "15-minute promo segment, random match, random match, promo segment, 1-hour main event probably with Punk, random match, divas crap, Cena match."
-HAVE HEELS WIN PPV MATCHES CLEAN. Constant dirty finishes make your champion, and your belt, look like a complete joke. And then if they put a face over, then the face isn't really triumphant. He just beat a paper champion, woo hoo.
I could go on and on, but I guess that's enough.