I'm not certain but I certainly wouldn't do what I fear WWE is doing and straight up align them with Punk/Heyman, which seems like what they are obviously doing and I'm worried about how WWE will be using them. Now before I continue, let me state I'm not much of a fan of repeating myself, especially when I don't feel I can say it any better. This isn't the only wrestling site I'm a part of, and on the other one somebody started a thread on which was better, Brocks return or the debut of these three. In that thread, I discussed my problems with the group based off what little I know. Therefore in the interest of laziness, I'm just going to copy & paste what I stated there here (minus the Brock parts). So without further ado . . .
The debut of Ambrose, Rollins, and that other guy however, has me a bit worried about all their respective futures because as of now they've been booked in a fashion that reminds me of Nexus. Strength in numbers, but with that Nexus was also built up as weak apart, and due to that, and a number of other factors, every member of Nexus except the ones that got out early took about a year to be able to recover and some still are and I know this basis of reasoning alone would only lend myself to some doubt as it's relatively broad but that's not the only problem I see.
Another problem comes that the three of them are so clearly aligned with Punk & Heyman. How is this a problem you may ask, well Punk & Heyman are two powerhouses on the mic, and I find it hard to believe that the three of them are going to get enough mic time to individualize themselves enough and be able to stand above the stigma WWE placed on them as Punk's helpers when they will most likely be sharing mic time with those two. I'm worried that WWE is going to relegate them to much into the position where most of what they are doing is just jumping people to aid Punk or another one, and not enough time to be able to leave an impression on the majority of the audience so that when this angle runs it's course they don't need to start and try to get over their respective characters as they already will be.
Okay so to answer the question of what I would do with (besides probably not debut them in that fashion), I'd avoid those potential problems but outside of that I can't really come up with much. Mostly because I'm adverse to how the debut when down/is going. Still hoping I'm just being [overly]-cynical.