What does WWE do right?

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Saylor

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They're great at making video packages like Dolph'sZiggler said as they're really entertaining, simple, effective and most defiantly gets the viewer interested regardless of whether he was anticipating the match before hand or not.

I think they've been doing good stuff with the younger talent recently too, but with that being said they could make a few adjustments here and there, e.g, Big E Langston, but yeah they're using them somewhat in a nice way.
 

Dolph'sZiggler

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Crayo said:
I think you could make a case for their marketing team as well. I saw Wrestlemania 28 stuff everywhere last year. We had numerous ads ourselves here.

That is a given. When you have an endless supply of money you are going to be able to tell people about your shitty product.