I agree. Not that I think Bryan would suddenly cease to be over if they don't capitalize right now in the biggest way, but history has shown what common sense should dictate, which is that putting the strap on someone when they're at their hottest and when the fans want to see them win the championship is the bright thing. This didn't happen with Lex Luger the two times that different promotions had the chance to make him into a big main event star (with Flair in the NWA, and with Yokozuna at Summerslam 1993) and he lost momentum both times. Similar thing happened to Ryback last October. Bryan is as popular as he's ever been, so having him go become champion just to see what kind of lightning they may capture in a bottle (not that I think he's the next mega star, but it could easily be the start of a consistent main event career for sure) seems the smartest business move.