At this point, ECW has had time but really haven't developed anyone on their show to the point that anyone really cares about that. They spent the whole summer basing the show around Morrison and Punk, and then Morrison's title reign is cut short because of suspension. At that point, ECW had no real challengers. Burke was basically Punk's whipping boy for like 3 months. Dreamer was a decent option, and they ruined that to continue the push of BDV. The Miz is getting better, and I think he has some potential but he isn't ready to be the face of a brand (Even if it is the "C" brand).
At this point, the show needs SOMETHING to happen because I just feel like they have no direction and are doing the same things over and over. It really sucks when you only have like 10 wrestlers. Hopefully Morrison wins back the title because ECW was at least somewhat interesting during his title reign.