Eric Bischoff is the executive producer, and he's doing everything he can to push his son. If any of us were in that position, we'd do the same thing.
But Eric HAS to be smart enough to realize that this is hurting his son's wrestling career more than helping it. The fans are completely rejecting it, the writers have given even the most casual of viewers no reason to care, and everyone else knows he clearly isn't ready for this spot. He can't be popular backstage, either.
Eric, help your son in his wrestling career. Send him to OVW ASAP.