Oh, Canada.
Ultimate Fighting Championship (UFC) today announced a new, four-year deal with Rogers Sportsnet that will expand its televised programming on the popular Canadian network.
And UFC President Dana White couldn't be happier (via
Sportsnet.ca):
"We’re excited to announce a new deal with Rogers Sportsnet that will put the UFC in millions of homes in Canada. Canada is an amazing market for this sport and we look forward to bringing the fans more UFC programming. We’re happy to have a strong television partner in Canada like Rogers Sportsnet."
In addition to the successful Ultimate Fighter (TUF) series, the broadcast deal is expected to add a "consistent" schedule of UFC programming including Fight Night telecasts, UFC "Prelims," non pay-per-view international events other related content.