TKO, the parent company of WWE and UFC, continues to secure substantial public subsidies for its major events.
The New Jersey Sports and Exposition Authority (NJSEA) is set to provide a $7.125 million subsidy to support WWE’s two-day SummerSlam event at MetLife Stadium in East Rutherford, New Jersey, scheduled for August 2025. This marks the largest known subsidy for a WWE event in the U.S., far surpassing the $330,000 provided for the 2021 SummerSlam in Las Vegas. The SummerSlam 2025 subsidy is 14 times greater than the $500,000 provided for the 2024 Royal Rumble in Tampa.
The New Jersey funds will be used to offset a negotiated incentive fee tied to the estimated $80.7 million in economic impact that SummerSlam is expected to generate for the region. This includes $32.4 million in wages and salaries. NJSEA highlighted the potential for increased global visibility and economic activity for local businesses, including hotels and restaurants, driven by the large influx of attendees. WWE itself commissioned an economic impact study, which was conducted by Applied Analysis, a common practice for such major sports and entertainment events.
In addition to SummerSlam, UFC, another TKO brand, received a $5 million subsidy from NJSEA earlier this year for UFC 302, held in Newark. The funds for SummerSlam will be drawn from the Coronavirus State Fiscal Recovery Fund, part of the American Rescue Plan, which is intended to boost New Jersey’s tourism and hospitality sectors. The subsidy will be subject to approval by the New Jersey Department of Community Affairs.