Have you listened to an out of character Roman interview? The dude is a natural cocky asshole. He should have been heel from the start.
Hell, his heel character on NXT, albeit brief was much better than his current one.
You've completely missed my point. If Reigns turns today, he's sitting pretty. If you force him to endure the social backlash, it creates a far more authentic heel because the animosity would be so much larger.
Still too soon and I'd far prefer that HHH weren't involved because that would be even easier to predict.The way the crowds have been less than accepting of his main event push for the last year, coupled with the fact that he isn't the same significant money maker that Cena already was when Cena won his first world title, I have no doubt that if things don't suddenly turn around for him for the better, then they'll eventually turn him heel at some point. It'll basically be what Cena never allowed himself to become - The top face that eventually caves into the pressure and pent-up bitterness/frustration over not being appreciated and decides to resort to being a self-centered, narcissistic asshole heel from this point forward. It'd be interesting to see them incorporate that element into a feud between a heel Reigns and a face Cena, too... Reigns will tell Cena that he did what Cena should have done years and say fuck the people and look after only yourself.
If they went about it that way (joining The Authority is the most expected way of turning him), then I wouldn't have Seth regain the title. Just book a championship match between he and Reigns for either Battleground or Summerslam (Battleground would be the more viable choice, since what I'm about to type would logically lead directly into a HHH/Seth program for Summerslam afterwards) and have HHH unexpectedly help Reigns defeat Rollins much to the surprise of everyone.
Reigns' turn on Rollins would be much in same fashion as Rollins' turn on the Shield.
Reigns' turn on Rollins would be less about the fans (not ignored just less important) and more about proving he was the best member of the Shield... even better than Ambrose. It seems tawdry but an effective way of turning on Ambrose at the same time, albeit indirectly.
The best way for Reigns to prove he's better than Rollins is to join the Authority himself. Reigns wouldn't give a sh*t about the Authority so much but to prove a point and grow into an egomaniac.
He would be manipulating HHH by forcing himself into the Authority because they need star of Reigns' caliber.
This would turn the Authority babyface eventually, but that's bound to happen through the course of time.
Edit: Rollins win of Reigns championship would come earlier, in maybe a triple threat where Kevin Owens would eat the pin. Instead of invoking his rematch, he befriends Rollins during the latter's feud with HHH (which writes itself, championship or not). Some time after, Reigns will turn.
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