I actually think Reigns should be in the title picture, but I think the WWEWHC is a bad place for him at this point unless you're going to turn him heel and put the title on him.
I've said it once and I'll say it again: putting a lower singles title on him would be smart. On Monday, have Roman answer Cena's US Title challenge and win by countout or disqualification (or have him win the damn thing outright....that's cool with me) and set up a feud between Reigns and Cena over the US Title. In the end, have Cena win and set up a situation where Roman (now with a head of steam coming out of that feud) contests for the WWEWHC. Alternatively, same song but with the IC Title. Reigns needs a big feud with a big name and Cena and Bryan are the two biggest names on the show right now. And don't worry about the face-vs.-face dynamic...it'll work itself out (they can be fighting for the "love of competition" or "because they're great sports" or some such).
Reigns, like it or not (and I'm not happy about it personally, for the record), suffered some damage due to the crowd reaction after his Rumble win and it only got worse when he went over Bryan at Fast Lane. Add that to the growing popularity of Lesnar due to his re-signing loudly and publicly with the WWE and you had a recipe for Reigns being treated like a heel by the crowd and the fans wanting to see Lesnar kick his ass. And, in case you didn't notice, they were madder about Rollins beating Lesnar than they were about Rollins beating Reigns.
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