The Best Heels Ever
The best heels were the ones who had fans thinking that their ring character was real and that they somehow got away with crime. The one who had fans going to this extent was the original Sheik. He did things like using penknives and pencils to draw real blood and inflict real gaping sores on opponents willing to put this kind of stuff over. He'd even have fans believing he could conjure up (GOODNESS GRACIOUS) great balls of fire, and put faces in the burn unit, like happened to MVP. His nephew Sabu, cashes in on some of his uncle's legacy. BTW, were those real burns on MVP? I think they were. Someone tell me.
Anyway, the Sheik gets my vote.
As far as get fans worked into a frenzied fever pitch of anger and jealousy, no one could do it like Flair. His bragging about his women, wealth, watches, lear jets, limousines and demographic superiority, in anticipation of a match with a face he described as peon, built up the match as one with apocalyptic implications hinging on the fan favorites beating this outrageous self idol.