Cheap heat personified. It'd be a lot better and less generic if there was actual legitimate tension between America and Russia at the moment (which, if I'm not mistaken, there isn't... then again, I exist in my own bubble and don't pay much attention to real world events.)
Typically, the time when Anti-American gimmicks work the best is when the country that the foreign heel is representing is at odds with America in real life. Just look at all the ones that drew the most legitimate heat - Nikolai Volkoff (Russian in the 80's during the height of the Cold War who would sing the Russian National Anthem and wave his country's flag around), Sgt. Slaughter (American turncoat who became an Iraqi sympathizer during the Gulf War), La Resistance (a French tag team at a time when the French were being made fun of for not insisting us in invading Iraq), Muhammad Hassan (Arab knocking America and borderline praising terrorists just a few short years after the 9/11 attacks happened... drew such tremendous heat that they had to kill off his character and remove him from TV completely), etc.