The Death of the WWF

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RadicalHitman

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The Death of the WWF

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Foreword

In the industry of professional wrestling, there are few absolutes: the “hot tag,” Bret Hart’s unwavering popularity in Canada, and Vince McMahon’s World Wrestling Federation.

For over a decade, McMahon’s WWF had been the undisputed leader of pro wrestling, with Vince himself as the mastermind behind the 1980s “Rock & Wrestling” era that revolutionised the sport, transforming it from a regional attraction into a global spectacle. Whilst Hulk Hogan and WrestleMania may have been the perfect pairing, it was Vince McMahon who was the architect of it all. He built a wrestling juggernaut—a global powerhouse that dismantled the territory system and created a new frontier that changed the business forever.

Where the 1980s were rich with success, the 1990s were a turbulent time for the WWF. McMahon found himself embroiled in a steroid scandal, struggling with a shifting audience, the decline of Hulkamania, and the loss of top talent to rival promotion World Championship Wrestling. WCW had spent years trying to carve out an identity after Ted Turner purchased Jim Crockett Promotions in 1988. Run by committees and executives with little understanding of the wrestling business, WCW became known for inconsistent booking, political infighting, and an inability to fully capitalise on its vast resources. The promotion had talent, a major television presence on TBS, and a dedicated fanbase in the Southeast—but it lacked a true vision. That all changed when Eric Bischoff took the reins in 1993.

Bischoff wasted no time modernising WCW, recognising that to compete with the WWF, it needed to feel bigger, fresher, and more unpredictable. He convinced Turner to give him a primetime slot on Monday nights, launching WCW Monday Nitro in 1995 to directly compete with Monday Night Raw. More importantly, he weaponised Turner’s cheque book, aggressively poaching some of the WWF’s biggest stars. Hulk Hogan, Randy Savage, and Bobby Heenan were among the first major names to jump ship, but the biggest blow came in 1996 when Scott Hall and Kevin Nash—known to WWF fans as Razor Ramon and Diesel—arrived on Nitro, blurring the lines between reality and fiction and planting the seeds of what would become the Attitude Era.

Almost overnight, McMahon’s long-standing monopoly had a real competitor. WCW wasn’t just another promotion—it was a machine built to topple the WWF, using Vince’s own former stars against him. Once again, McMahon was no longer the only show in town. And for one final time, he was at war.

Except there was one final, crushing blow to be struck—one from which Vince McMahon would never recover. In May of 1996, at Madison Square Garden, a single moment set in motion what would become known as The Death of the WWF—a moment that would see Vince McMahon do the impossible and walk away from the company, and the industry, he built. That moment? The Curtain Call.

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Scott Hall and Kevin Nash had little to lose—it was their last match with the company before leaving for WCW—and Shawn Michaels was the WWF Champion and its biggest draw. That meant the brunt of the consequences landed at the feet of one Hunter Hearst Helmsley. In a different time, Triple H might have just been jobbed out for a while as punishment. Instead, he and Shawn were chewed out in front of the entire locker room, and within a month, Hunter found a different calling in life. Shawn, however, returned to television almost immediately, but something wasn’t right. It would be wrong to say he lost his smile, but his ego couldn’t bear that humiliation in front of the boys. He protested by no-showing a handful of house shows. People close to Vince said he almost expected this reaction from Shawn—but what he didn’t expect was the double whammy that came during In Your House: Beware of Dog.

Word filtered through in the early afternoon that nobody had seen or heard from Shawn, and he wasn’t returning calls. A few hours later, another update arrived: Shawn Michaels would not be arriving as he had signed with WCW. Vince was shell shocked. His WWF Champion. His top star. A man he considered a son. The man he intended to build the future of the company around. He was gone—joining Hall and Nash in WCW. Three days later, Vince McMahon announced his departure from the WWF indefinitely. He would not return. Weeks later, at Bash at the Beach, Shawn Michaels appeared as the third man, reuniting The Kliq and kicking off the biggest boom period in wrestling history—all in one fell swoop.

And so began The Death of the WWF.
Foreword contributed by Dan Menzinger
 

RadicalHitman

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ROSTER & CHAMPIONS

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WWF World Heavyweight Champion -
VACANT (IN YOUR HOUSE 8: BEWARE OF DOG // 5.26.96)


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WWF Intercontinental Champion - Goldust (MONDAY NIGHT RAW #153 // 4.1.96)

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WWF Tag Team Champions - The Smoking Gunns (Bart & Billy Gunn) (IN YOUR HOUSE 8: BEWARE OF DOG // 5.26.96)

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Mitch Buchannon

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Please please please take that apostrophe out of Gunns
 

Stojy

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Awesome stuff so far. Love the results of IYH with the Michaels no show and Triple H losing/leaving. Power outage coming at the time before Monsoon could finish adds some real intrigue to. Really hoping to read a lot more of this, off to a VERY interesting start. Good luck.
 

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Great start with this man! Very creative

The curtain call followed by the storm just feels like the perfect start for a downfall, literally haha
 
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Sky

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Things look relatively normal, except with no Shawn, which means I imagine another setback is going to hit

Nice work
 

BattleTank

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I love me some one hour episodes of RAW. I'm a sucker for all things New Gen, and 96 was always a fascinating year for me because it just felt so random post-WM12.

I'm a big fan of the layout of your show. Simple, to the point, reads very easily.

Losing your ace in HBK seems like a real blow, but the way you booked this show, there are plenty of guys who can take over. You did a real nice job of building up Camp Cornette in one simple promo, and it will be interesting to see which one out of Owen/Davey/Vader you really give the push to...or maybe all three?

Bradshaw losing Uncle Zeb is interesting and can lead to many different paths. Curious to see how you book this out.

Paul Bearer segment was great, you really hit the tone of him perfectly. Really nice touch of the funeral home, too. Great job on this. You can never go wrong with a Taker/Mankind feud, so I'm excited to see how you book it, and if Paul eventually leaves his buddy to join up with Mankind. Got my eye on this program for sure.

Sunny phoning in was a great touch, I can just hear Dok on the other end, you really have this era down in terms of the nuances of Monday Night RAW.

All of the right guys won their respective KOTR matches, and I am very excited to see Jake/Mankind next week! Also loved the Austin promo.

Overall, awesome episode. Exciting things on the horizon, and I'm looking forward to the next Raw. Best of luck writing!
 

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WWF Monday Night RAW - May 27, 1996:

It’s no secret I’m well informed about this period in wrestling history, and given the similar time periods perhaps it’s pretty evident that we shall rub elbows here or there.

With that said, very edgy concept on paper. While the losses of Diesel, Razor Ramon and now apparently Shawn Michaels would be brutal blows, the roster is still far from one lacking in a possible comeback. The timing is clearly no coincidence, not just because of the In Your House: Beware of Dog debacle and Curtain Call controversy - but as I recall, RAW in June 1996 bottomed out in the ratings war against WCW Nitro. I would have liked to have known more about why Shawn departed, as it would have come a bit out of the blue. That said, for the sake of the narrative, it provided a very bold starting point.

There is something which needs to be said for the project’s name. Thus far it’s very doom-and-gloom, and clearly that’s intended to provide dramatic effect in the opening pages of the thread. That said, I’m hopeful it’s not one thing after another leading to the unraveling of the WWF as an entity. They’re still pretty far from the bottom in May 1996, and there are stars which can be elevated. Obviously The Undertaker, Bret Hart when he returns and Vader are the top guys in demand now, with Mankind, Goldust, Marc Mero and Ahmed Johnson types on the way up, on top of British Bulldog and Owen Hart as your established uppercarders. I suspect Sid will be hired almost as a lateral response to Michaels’ departure. The fall hirings may need to come a lot sooner, if anything out of practical desperation.

I’m a big fan of the font you’re using on the shows, but the black background is pretty daunting to look past at times. It does look like something you’d have seen in an old WWF Magazine.

Gorilla Monsoon being cryptic about his wording for Shawn Michaels was somewhat out-of-character. I think back to when Vince McMahon mentioned Randy Savage’s sudden departure. We do love a good tournament to determine a WWF Champion, though. Looking at the brackets, there doesn’t seem to be much different in terms of actual participants. Yokozuna working Ahmed Johnson in the first round is notable since Yoko has been working face up until recently. Steve Austin still looks like the clear-cut victor to me. Him against Ahmed would have been a better semi-final or final than a second-round affair. No Hunter Hearst Helmsley is notable, though. Guessing the Kliq is totally out now?

Dok Hendrix on the call with Jim Ross and Jerry Lawler is a different take… where’d Vince McMahon run off to?

Marc Mero beating Goldust in the first match was a surprise, especially given Goldust’s key slot at the pay-per-view the night before. They had some really good chemistry together from that I recall.

I really enjoyed Mankind’s vignette on The Undertaker. Really a big game for this one is stretching out the story between himself and ‘Taker. It’s apparent it will be a key match at King of the Ring, as well as possibly SummerSlam, so you’d figure.

No shock to anyone that Owen Hart defeated Bob Holly. Holly as the NASCAR racer in 1996 fits well with the New Generation, but man has that gimmick already hit the wall (pun intended).

The Smoking Gunns defeating The Godwinns to retain the WWF Tag Team Championships was a nice thing to be thrown in. Moving the goal posts forward from the King of the Ring was a good idea for the concept of a neat television angle. Before I started The Federation Years set in November 1996, I had the idea of starting just after WrestleMania XII. Sunny would have played a very crucial role as a top heel manager, trying to flirt her way to getting all of the gold.

Not a bad introductory show, but one I may have thrown in an additional match or angle. 44 minutes runtime doesn’t seem like a lot, but this felt like a pretty match-heavy show even for RAW in 1996.


WWF Monday Night RAW - June 3, 1996:

Given all of issues around Beware of Dog, I was surprised not to see a push for the Encore presentation with retaping of the matches the following Tuesday. Guess we just need to forget that, as it was the night Shawn walked out.

I think this may be one of the first times Steve Austin cuts a promo on WWF programming, and I liked the inclusion of having it as an insert piece of dialogue. The Stone Cold Stunner doesn’t exist yet, but it is strange seeing Justin Bradshaw submitting. They’d have fun chemistry I’m certain. I’m sad to see Uncle Zebekiah already getting dropped by Bradshaw as I thought they were a pretty fun act. Bradshaw was still pretty unmarketable on his own at this point in his run. Maybe rushjob to get him into an aspiring babyface role?

One thing to mention in reading these two shows, is the prominence of heel parties. Marc Mero winning his match last week thus far is the only inclination of a replacement babyface to potentially step up and replace Shawn Michaels at the top. The Undertaker chose a real bad time to go off selling a beating, huh?

I like that Superstars is only raised when it is convenient. Keeps it simple at least. It’s very early days for the rookie Hardy Boys, so I’m glad The New Rockers got the win here. The tag team division needs all the help it can get, though, so I’m unsurprised to see you try and get them in the mix somewhere, even if as curtainjerkers. Where are The Bodydonnas at?

Vader crushing Leif Cassidy just made sense. I feel like for star power purposes Marty Jannetty may have worked better in this spot, but it’s a nonfactor given the squash match element this had to it. I see Vader as someone who should really go all the way to the finals. I’m intrigued how you might handle Vader, Owen Hart and British Bulldog all going the distance in the tournament. Maybe we could be onto a babyface turn for Davey Boy Smith, rising above to become the England hero.

I think the strongest part of these shows thus far have been the focus on Mankind and The Undertaker’s budding revenge. Another strong promo here with Paul Bearer.

The Godwinns have been having a real tough go of it recently. British Bulldog getting the win was fine, as expected.

I didn’t really like this show as much as the first. There was that element of setting things in motion for the WWF Championship Finals at King of the Ring, but due to that being the focus, these shows have largely been devoid of actual undercard storyline progression. It’s felt a little flat in places which I feel like WWF would have been right on top of in terms of elevating new stars, hyping upcoming matches scheduled for next week, and most importantly bringing in new stars. That said, this show and the two to follow were all taped the night after Beware of Dog, so I’m not expecting anything immediately.

Ambitious project that is off to a promising lead. I’m looking forward to more substance in the weeks to come, especially after we get past the first pay-per-view.