Did you assign any particular road agent notes to the Danielson/Theory match? I've learned that often times trying to make the main event a "Spectacle" or "Epic" usually brings the match down. There's a certain ideal placement for all the match styles that will yield the best results. With main events, you're best off just giving it the "Story Telling" and/or "Slow Build" I think. If you wanna do a "Spectacle" or "Epic" you wanna place it after a match that isn't too exciting in its own right I THINK.
There's a post somewhere on the GDS boards where someone breaks down the different match styles and how/when to use them to get the best results. I could probably go dig it up if you're interested.
