There are a few reason why he has made a big splash as a heel
I don't think Sting has had enough of an in-your-face role in the Main Event Mafia to get over as a heel, he's Champion but I always have my doubts over how long he'll last in the MEM, as it's Kurt Angle who's the orchestrator and the guy who calls the shots. It's a shame Sting barely gets mic time, now he's in the MEM. Especially because he was the one who started the fight for respect. I know he has a special role inside the MEM, but still as the WHC, he should get more tv time.
I don't think Sting has had enough of an in-your-face role in the Main Event Mafia to get over as a heel, he's Champion but I always have my doubts over how long he'll last in the MEM, as it's Kurt Angle who's the orchestrator and the guy who calls the shots. It's a shame Sting barely gets mic time, now he's in the MEM. Especially because he was the one who started the fight for respect. I know he has a special role inside the MEM, but still as the WHC, he should get more tv time.