I actually wanted to make a thread about this.
I think that people have just taken the words "Sports entertainment" the wrong way. In this day and age, normal people who live in the mainstream way of things simply don't want to watch wrestling. Whenever I try to introduce wrestling to a friend, they go, "Nah, that shit is gay". People associate wrestling with 2 sweaty guys grappling each other on the floor. Then, when I show them Rey Mysterio or KENTA matches, they start marking out and become wrestling fans.
Like it or not, wrestling has become a bad word for the mainstream public. And I'm not talking about mainstream wrestling fans, I'm talking about the average joe, the guy who thinks wrestling is "gay". Whether it's right or not is open to debate, but I think what Vince is trying to do is smart. He's trying to change what we call it so that more ppl could tune in. Back in the days of before I was a wrestling fan, I remember thinking, "wrestling is gay and fake" and would never watch it. I guarantee I would have been more open to watching it had it been called sports entertainment.
I think the only reason people hate it nowadays is because they associate Sports Entertainment w/ not enough in-ring action and too many cheesy comedy or bad segments.